Akash Sheth, founder and managing director of Luxury Lifestyle Weekend (LLW), which introduced over one hundred fifty luxurious lifestyle brands in the recently concluded 2nd version of LLW, talks to THE WEEK about the occasion, how the concept of LLW originated and more.
What makes LLW unique?
LLW is the primary unique multi-brand platform in India. The weekend brings together manufacturers from ten diverse categories alongside upcoming, aware brands that co-present with pretty coveted brands inside the luxury area.
Homegrown and worldwide, brands can interact with their clients, develop immersive studies, and create a more extensive, nuanced target market for their services and products.
LLW isn’t like an everyday exhibition. It is an amalgamation, within the most authentic experience, of bespoke logo experiences, curated eating, general amusement, strength panels, grasp lessons, and art installations.
How did the idea of LLW occur to you?
The concept for LLW advanced organically. Magnanimous has worked with diverse international and domestic luxury manufacturers over the past five years as a set. With a customer base of over 300 manufacturers, we had been nicely placed to understand their brand aesthetics, values, and objectives and recognized the potential for a platform like LLW.
Through our paintings and studies, we understood that over 50 in line with a cent of expenditure with the aid of luxury purchasers comes due to the experiential pastime, which caused LLW to be designed as a truly immersive revel in with targeted stakeholders and a stellar group, devoted to achieving maximum success.
How did the second version of LLW compare to the primary one?
LLW 2019, or LLW 2.0, becomes more significant, bolder, and better than the original version. We had almost two times the wide variety of manufacturers, with nearly all of the members from 2018 returning this 12 months, which, on its personal, speaks for the fulfillment of the event.
The audience this 12 months became incredibly curated and consisted of virtually 90 in line with cent invitees, with the handiest 10 percent of price ticket sales being attributed to the general public. This year, the support we garnered for LLW changed measurably from manufacturers, hosts, luxurious enterprises, influencers, and the media.
What has been the most important takeaway for you and the manufacturers participating in the display?
With each variant of LLW, vital lessons have been discovered, and people will hold. With the second edition this year, I learned that it is possible for a platform to efficiently constitute both homegrown, aware manufacturers and ultra-luxury manufacturers within the same area, developing an atmosphere that helps both in equal measure.
What is the significance of web hosting an event such as this one in a town like Mumbai? Is it on par with other luxury shows in different arena components?
We have an extended manner of going, but with the extremely high-quality feedback we’ve acquired for both variants, it’s heartening to know that we are the most straightforward show in India of this kind. We would love to believe we can perform on par with some pleasant international indicators.
Our production, curation quality, and overall experience with LLW have undoubtedly improved, which motivates us to strive for the pleasant. LLW’s widespread popularity via the posh community is a superb signal for us.
It is too early to invite you; however, only you should have plans for the following version. Can you tell us a few matters that you may want to do differently for the next version of LLW?
As promised, we might be replicating LLW in Delhi quickly. We hope to continue disrupting the market with each edition, growing a unique platform, and enjoying our partners, brands, and purchasers alike. We wish that each successive version of LLW builds on the previous one, supplying something new each time while remaining true to the unique concept and the inspiration firmly hooked up by the primary variations.
