Akash Sheth, founder and coping with the director, Luxury Lifestyle Weekend (LLW), which introduced collectively over one hundred fifty luxurious way of life brands in these days concluded 2nd version of LLW, talks to THE WEEK about the occasion, how the concept of LLW originated and extra.
What makes LLW unique?
LLW is the primary one-of-a-type multi-brand platform to exist in India. The weekend gives manufacturers throughout ten diverse categories to come together, alongside upcoming, aware brands co-present with pretty coveted brands inside the luxury area.
Brands, both homegrown and worldwide, are capable of have interaction with their clients, developing immersive studies and developing a more extensive, greater nuanced target market for their services and products.
LLW isn’t like an everyday exhibition. It is an amalgamation, within the most authentic experience, of bespoke logo experiences, curated eating, general amusement, strength panels, grasp lessons, and art installations.
How did the idea of LLW occur to you?
The concept for LLW advanced organically. Magnanimous as a set had the opportunity to paintings with diverse international and domestic luxurious manufacturers over the past five years. With a customer base of over 300 manufacturers, we had been nicely-placed to understand their brand aesthetics, values and objectives and recognized the potential for a platform like LLW.
Through our paintings and studies, we understood that over 50 in line with a cent of expenditure with the aid of luxury purchasers comes due to the experiential pastime, which caused LLW being designed as a truly immersive revel in with targeted stakeholders and a stellar group, devoted to achieving maximum success.
How did the second one version of LLW do in comparison to the primary one?
LLW 2019, or LLW 2.0 become more significant, bolder and better than the original version. We had almost two times the wide variety of manufacturers, with nearly all of the members from 2018 returning this 12 months, which, on it’s personal, speaks for the fulfillment of the event.
The audience this 12 months became incredibly curated and consisted of virtually 90 in line with cent invitees with handiest 10 percent of price ticket sales being attributed to the general public. The support we garnered for LLW this yr changed into also measurably extra, now not just from manufacturers, but additionally from our hosts, the luxurious enterprise, influencers, and the media.
What has been the most important takeaway for you as well as the manufacturers taking part inside the display?
With each variant of LLW, there have been very vital lessons discovered, and people will hold. With the second edition this yr, I learned that it is possible for a platform to efficiently constitute each homegrown, aware manufacturers in addition to ultra-luxury manufacturers inside the identical area, developing an atmosphere that helps both in equal measure.
What is the significance of web hosting an event such as this one in a town like Mumbai? Is it on par with other luxury shows that happen in different components of the arena?
We have an extended manner of going, however with the extremely high-quality feedback we’ve got acquired for both variants; it’s miles heartening to know that we are the most straightforward show in India of this kind. We would love to believe that we can perform on par with some of the pleasant indicates on an international scale.
Our production, the quality of curation and the overall experience of LLW has been undoubtedly acquired, and that motivates us to strive for the pleasant. LLW being widely wide-spread via the posh community is a superb signal for us.
It is just too early to invite; however, only you ought to be having plans for the following version. Tell us a few matters that you may want to do in a different way for the next version of LLW?
We might be replicating LLW in Delhi quickly, as promised, and we are hoping to hold disrupting the market definitely with each edition, growing a unique platform and enjoy for our partners, brands and purchasers alike. We wish that each successive version of LLW builds on the previous one, supplying something new each time, while ultimate actual to the unique concept and the inspiration firmly hooked up by the primary variations.