The Economist is relaunching its bimonthly lifestyle ebook, 1843, on Wednesday with an up-to-date emblem, a redecorate, a more multiplatform awareness, and a brand new tagline, “Stories of an awesome global.”
The magazine, whose name nods to the year The Economist was founded, will consist of lengthy-form capabilities on design, fashion, meals, and journeys. The cover tale for the relaunch is “Death of the calorie,” a piece exploring what the magazine describes as “the world’s most vain measure.”
1843 has run a print version because April 2016, earlier than the booklet, bore Intelligent Life. Along with the redesigned brand, emblem, and content, the ebook will let readers enter content material through film, podcasts,sthroughl channels, and occasions.
Some advertisers are looking to align themselves with the kind of lengthy-shape-type testimonies supplied using 1843, says Mark Beard, 1843’s publisher.
Editor-in-Chief Rosie Blau joined The Economist in 2011 and turned into the appointed editor of 1843 in January 2018. She hopes to tackle subjects humans have already experienced and deliver them to a new or unexpected angle.
“My most important aim as a journalist is to observe the sector barely sideways,” she says.
Blau says the ebook isn’t always targeting any particular age group or demographic but rather a man or woman who’s engaged and curious.
