The Economist is relaunching its bimonthly life-style e-book, 1843, on Wednesday with an up to date emblem, a redecorate, a more multiplatform awareness and a brand new tagline, “Stories of an awesome global.”
The magazine, whose name nods to the yr The Economist turned into founded, will consist of lengthy-form capabilities on topics which include design, fashion, meals, and journey. The cover tale for the relaunch is “Death of the calorie,” a piece exploring what the magazine describes as “the world’s most vain measure.”
1843 has run a print version because April 2016; earlier than then the booklet bore the name Intelligent Life. Along with the redesigned brand, emblem and content, the e-book will let readers get entry to content material in other methods, thru the film, podcasts, social channels and occasions.
Some advertisers are looking to align themselves with the kind of lengthy-shape type testimonies supplied by using 1843, says Mark Beard, 1843’s publisher.
Editor-in-Chief Rosie Blau joined The Economist in 2011 and turned into the appointed editor of 1843 in January 2018. She hopes to tackle subjects human beings experience they understand already and deliver them a new or unexpected angle.
“My most important aim as a journalist is to observe the sector barely sideways,” she says.
Blau says the ebook isn’t always targeting any unique age institution or demographic, however rather a man or woman who’s engaged and curious.