App-based grooming carrier provider UrbanClap has been putting in quite a few efforts to make certain the first-class-in-elegance offerings for its clients. It is possibly this awareness on exact client enjoy that has helped the brand see a steady increase.
The final financial year saw UrbanClap invest heavily in improving their competencies in selecting, on-boarding, education, and certification of carrier experts. They additionally invested in regions like product procurement, era, and financing. Rahul Deborah, VP Marketing, UrbanClap, stocks that the logo has seen a running revenue of Rs 116 crore in FY2019, which’s a 150% ascent in assessment with the previous yr.
Recently, the brand also roped in Bollywood actor Kriti Sanon and launched a TVC titled #SmartSalon to break the litter and connect with young girls.
With over 20,000 educated experts currently making their livelihood via the UrbanClap platform, Deborah says that they aim to develop this wide variety to over 1 million provider specialists over the next 5 years.
Q. What turned into the concept behind the #SmartSalon campaign?
We rolled out the new #SmartSalon TVC in June with Kriti Sanon as the campaign’s face. The campaign changed into constructed at the idea of ways home salon services make the lives of multitasker ladies simple. The marketing campaign saw the release of three quick motion pictures presenting Kriti Sanon and Ayesha Raza debunking some of the most commonplace perceptions that ladies have regarding domestic salon services, for instance, the mess created at domestic, untrained beauticians or excessive costs connected for the offerings. In the TVC, Kriti Sanon is proven to poke a laugh at her mom (actress Ayesha Raza) to take away her old fashioned approaches of having parlor offerings and inherit the smarter choice of reserving salon offerings at home.
Q.What stimulated you to rope in Kriti Sanon as the face of the campaign?
Kriti has struck a chord with the young ladies in u . S. A ., a section that UrbanClap caters to thru its at-home beauty services. In that sense, roping her in because the emblem ambassador for the beauty vertical made the ideal experience.
Q. What do you believe you studied units your emblem apart in the beauty segment?
I believe what units we aside are the extreme cognizance we’ve got on training and first-rate of carrier delivered. We onboard beauticians who’ve 1-three years of work enjoy and then make them undergo a rigorous education. Once they have completed the education module successfully, we onboard them, and it doesn’t give up there. Because after they start serving customers, the rating and review system kicks in. If a beautician cannot keep a rating of four., 5, and above, we name them back and re-teach them. The end goal is to make sure customers get a pleasant service every unmarried time, regardless of whom they book.
Q. UrbanClap ventured into the guys’ grooming segment currently. How has the uptake been up to now? How do you plan to market your new venture?
Men’s grooming is a newly launched phase on our platform. So far, we’ve catered to eight 000 customers in this class. The uptake has been right and progressively increasing. Given our potential purchasers are normally to be had on-line, we can be concentrated on them across the virtual atmosphere – Facebook, Instagram, and Google.
Q. Are you making plans to rope in a brand new face for the men’s grooming phase? What would you look for in your endorser?
Not at this stage. There is lots of latent call for At-Home Salon services that are untapped, and we plan to acquire and preserve clients driving on our superior carrier instead of counting on any superstar to pressure the logo.
Q. What has UrbanClap’s wide advertising strategy been so far?
We are a cellular-first agency, and our marketing efforts are by and large directed toward our app and mobile web page. Being able to amplify to ten towns in India, Dubai, and Abu Dhabi, we understand the importance of advertising and marketing efforts in accomplishing the extra quantity of purchasers these days. On any given day, a mean, 30,000 jobs are achieved at the platform. We have leveraged our schedule of providing the great on-call for home offerings with social media platforms like Youtube, Facebook, and Instagram.
Our partnerships and associations with top-rated brands and influencers have helped us push our digital efforts to become India’s biggest offerings market. At each step, we try to build a higher consumer connection with the customized method to interact with our clients. Our social media advertising strategy is majorly led by way of influencer marketing, so one can showcase how services take place and offer an expert recommendation to our purchasers. Our #SmartSalon marketing campaign has additionally acquired large traction.
