Bringing to life the colorful upward push of Italian style within the Seventies, the Mediaset show (directed by Luca Lucini and Ago Panini) functions industry titans, which include fashion designers Valentino Garavani and Giorgio Armani (performed by way of Raoul Bova). Anyone seeking satisfactory apparel nowadays knows to look for the “Made in Italy” label. The story at the back of the name is getting the serial remedy in a new TV series from Mediaset, co-produced by Taodue Film and The Family. Created by Camilla Nesbitt, the display will map out Italy’s rise as a worldwide fashion player.
Fashion has continually been a critical part of Italian history because of the Middle Ages and Renaissance when the United States produced extravagant textiles that became famous throughout Europe. Michelangelo, Leonardo da Vinci, and Raphael encouraged the fashions of the time in artwork that showcased the United States’ rich set draped in decadent velvet, silk, and jewels.
Once again, Italy became a key player in the ’50s and ’60s as celebrities from Jackie Kennedy to Audrey Hepburn sought bespoke work from Gucci and Valentino. But it wasn’t till the ’70s that the enterprise became ingrained in every corner of the arena because the average client craved excessive-give-up style and streetwear that waltzed into stores proper off the runway. Milan exploded as the global style capital, specializing in equipped-to-put, as manufacturers and Versace, Armani, and Dolce & Gabbana unfolded.
Made in Italy, directed by Luca Lucini and Ago Panini, tells the story through Irene Mastrangelo (Greta Ferro) ‘s eyes. This younger journalist embarks upon a lifestyle-changing career at the prestigious fashion mag Appeal underneath editor-in-chief Rita Pasini (Margherita Buy).
In the series, Mastrangelo is a firsthand witness to the shift of Italian fashion from haute couture to pret-a-porter as designers which includes Giorgio Armani (Raoul Bova), Walter Albini (Gaetano Bruno), Krizia’s Mariuccia Mandelli (Stefania Rocca), Gianni Versace (Achille Marciano), Miuccia Prada (Caterina Carpio), Rosita and Ottavio Missoni (Claudia Pandolfi, Enrico Loverso), Elio Fiorucci (Stefano Fregni), Gianfranco Ferre (Silvio Cavallo), Valentino Garavani and more try to construct their empires. Greta Ferro as Irene at Appeal Magazine on Made in Italy
The show zeroes in on the personalities, inspirations, and imaginations of the creative giants and, of the route, the photographers, including Richard Avedon (Wayne Maser). As the commercial enterprise grows, visionary supervisor Beppe Modenese (Bebo Storti) reconciles the quarrelsome Italian manufacturers into an economic powerhouse that could rival France’s dominance over the industry.
The Federation deals with worldwide income for the eight-episode series, with a view to most fulfilling this spring in Italy on Canale five. A U.S. Distributor has not yet been introduced.
The Hollywood Reporter spoke with Lucini and Panini about the attraction at the back of Made in Italy, a universal tale that forever changed the USA.
