Consultants who want to draw high-paying customers are brought about trust a myth. The great fable is that the key to their success in touchdown more customers is the cutting-edge technology tool.
After all, “If it’s working for a person else, it has to paintings for me too.” Sorry consultants that are a not great miscalculation. It just doesn’t add up.
“The problem with this good judgment is that consulting isn’t identical,” says consulting commercial enterprise development expert Michael Zipursky. “Selling to groups and groups requires an exceptional technique than selling to consumers. The fancy funnel this is running so well for the shaving subscription, real property investor, or Muay Thai health club likely isn’t going to be right for the consultant looking to reach a senior degree decision maker.”
I knew as Zipursky to get his recommendation at the predicament. He is the CEO of Consulting Success and an instruct to experts. He has recommended companies like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic release new merchandise into worldwide markets, however extra importantly, he’s promoted over three hundred specialists from around the sector in over 50 industries add six and seven figures to their annual sales.
As a pal of mine is fond of pronouncing, “The representative who dies with the biggest listing does no longer win.” Technology like fancy funnels can be bright items that are distracting you. Spending an excessive amount of time with technology is robbing you of the time to do what you have to be specializing in. So, what does work?
“Well rather than getting lost in the lots of new apps, tools and technologies that come out every 12 months (simply check the 300 new products launched on Product Hunt every month!), begin using getting clear on who your best patron is,” says Zipursky.