Consultants who want to draw high-paying customers are brought about trust a myth. The great fable is that the cutting-edge technology tool is the key to their success in attracting more customers. After all, “If it’s working for someone else, it has to paintings for me too.” Sorry, consultants, that is not a great miscalculation. It just doesn’t add up.
“The problem with this good judgment is that consulting isn’t identical,” says consulting commercial enterprise development expert Michael Zipursky. “Selling to groups and groups requires an exceptional technique compared to selling to consumers. The fancy funnel this is running so well for the shaving subscription, real property investor, or Muay Thai health club likely isn’t be right for the consultant looking to reach a senior degree decision-maker.”
I knew Zipursky would get his recommendation at the predicament. He is the CEO of Consulting Success and instructs experts. He has recommended companies like Financial Times, Dow Jones, RBC, Omron, and Sumitomo and helped Panasonic release new merchandise into worldwide markets; however, extra importantly, he’s promoted over three hundred specialists from around the sector in over 50 industries, six and seven figures to their annual sales.
As a pal of mine is fond of pronouncing, “The representative who dies with the biggest listing does no longer win.” Technology like fancy funnels can be bright items that are distracting you. Spending excessive time with technology is robbing you of the time to do what you have to specialize in. So, what does work?
“Well, rather than getting lost in the many new apps, tools, and technologies that come out every 12 months (simply check the 300 new products launched on Product Hunt every month!), begin getting clear on who your best patron is,” says Zipursky.
